Are our irrational consumer tastes holding us back from more bike-friendly lives?
Several years ago, Zak Pashak was in the market for a new bike. Not an expensive carbon-fibre race machine, or a $10,000 status symbol. He just wanted a simple, practical bike that wouldn’t require a lot of maintenance, time or money. But he was quickly turned off by the athletic focus of the bike shops …
Read more “Are our irrational consumer tastes holding us back from more bike-friendly lives?”